Fixing your Data Analytic Nightmares

Fixing your Data Analytic Nightmares: afterwork chill with a side of data analytics We've all been there: one report says one thing, another says something completely different, and suddenly nobody knows which number to trust. The truth is, most data nightmares aren't caused by a lack of data, but by unclear goals, messy measurement, and disconnected systems. In this session, Zara and Chiara will talk about how to fix that by getting the fundamentals right, from data infrastructure and attribution to KPIs and reporting. So instead of spending time debating the data, we can spend more time using it to make better marketing decisions. Agenda: 17:00-17:15 Doors open 17:15-17:20 Welcome by The Awesome Marketers 17:20-18:00 Presentation/Talk + Q&A 18:00-19:00 After work chilling Access: Ring the Luxid doorbell, come up to the 3rd floor Dress code: Halloween costumes optional, data analytic nightmares mandatory! Photos: We will take photos at the event to share on social media. Please let us know at the event if you prefer not to be in them. More about our speakers: Your hosts, Chiara Montecchiari and Zara Kukkamaa, are both Digital Marketing Managers at Luxid. They work hands-on with performance marketing and advertising every day, collaborating with clients, teams, and stakeholders across multiple organizations. From campaign briefing and planning to execution, optimization, and reporting, data plays a role in every step of their work. They use data to guide decisions, measure impact, and demonstrate the value of marketing. In this session, they'll share practical lessons from the front lines of marketing. Luxid is a leading global marketing agency that helps some of the world's most recognized brands drive growth through branding, demand generation, marketing and sales technology, marketing intelligence, and digital experiences.