LinkedIn for Business – Full-Day Training Workshop

Learn how to use LinkedIn to build your profile, reach the right people and generate more business. Learn how to use LinkedIn to build your profile, reach the right people and generate more business. LinkedIn can be one of the most powerful tools available to business owners, sales professionals and entrepreneurs – but simply having a profile and posting occasionally isn't enough. Join us for a practical, full-day LinkedIn Training Workshop designed to show you how to use LinkedIn more effectively to raise your profile, build valuable connections, reach decision-makers and create new business opportunities. Is this workshop for you? This training day is ideal if you want to: • Improve your LinkedIn profile and make a stronger first impression • Increase your personal and business visibility • Find and connect with potential customers and decision-makers • Build a relevant and valuable professional network • Generate new leads and business opportunities • Understand what content to post – and what actually gets engagement • Promote your products, services and expertise more effectively • Develop a practical LinkedIn routine without spending hours online • Stand out from your competitors • Turn LinkedIn connections into real business conversations What will we cover? Throughout the day we'll take you through the key areas of LinkedIn and demonstrate how you can apply them to your own business. Topics will include: Creating a profile that works for you Learn how to optimise your LinkedIn profile so that it clearly communicates who you are, what you do and why potential customers should speak to you. Building the right network Understand who you should be connecting with, how to approach new connections and how to build a network that supports your business objectives. Finding potential customers and decision-makers Discover how to use LinkedIn's search and prospecting tools to identify the businesses and people you want to reach. Turning connections into conversations Learn how to approach prospects professionally without relying on generic or overly sales-focused messages. Building your visibility Understand how regular activity, comments and engagement can keep you visible to your network and potential customers. Creating content that gets noticed We'll look at the different types of LinkedIn content you can use to demonstrate your expertise, start conversations and build credibility. Promoting your business Explore how personal profiles and company pages can work together to increase awareness of your products, services and brand. Using LinkedIn efficiently Develop a practical approach to LinkedIn that you can realistically incorporate into your working week. Plus, we'll cover plenty of additional tips, techniques and practical examples throughout the day. Practical, Interactive Training This isn't simply a day of PowerPoint presentations. The workshop combines training with live LinkedIn demonstrations and practical examples, allowing you to see how the techniques work in real situations. Questions are encouraged throughout the day, and with attendance strictly limited to a maximum of 15 people, there will be plenty of opportunity to discuss your own LinkedIn challenges and objectives. What You'll Take Away Your booking includes: ✓ Full-day LinkedIn for Business Training Workshop ✓ Practical strategies you can start implementing immediately ✓ Full training slide/handout pack for future reference ✓ LinkedIn Profile Setup & Optimisation guide ✓ 3 months' email support for follow-up questions ✓ Lunch and refreshments included Why Attend? Great British Expos has spent more than a decade bringing businesses together to network, collaborate, learn and grow. Our events have welcomed more than 70,000 SMEs, giving us first-hand experience of just how important building the right business relationships can be. This training day takes that same focus on building meaningful business connections and applies it directly to LinkedIn. Places are strictly limited to 15 attendees. If you want to stop simply being on LinkedIn and start using LinkedIn strategically to generate opportunities and grow your business, this workshop is for you. Book your place today.