It's probably not your marketing: five hidden reasons businesses stall

Spending more on marketing, but not winning more customers? The real problem might be hidden elsewhere in your business. --- You've tried the obvious. More ads, different messages, a new brand. But you're either not growing fast enough or you've completely stalled. Maybe it is your marketing. But that's an assumption. What's really holding you back could be lurking elsewhere in the business. In this talk, Lewis Dowling, Managing Director from Avapond, explains five less-obvious reasons businesses struggle to attract customers. And what you can do to fix each one. What you'll hear • The biases that send you down the wrong path • Why a pyjama factory needed to listen to its employees • How a single field on a form cost a company millions What you'll leave with • The five hidden reasons and how to spot them in your business • The research behind each one • Practical fixes you can start using tomorrow Who's it for? • Founders ready to start growing seriously • Owners of businesses that have stalled (and can't work out why) • Teams spending more and more on marketing, but getting less back --- About Lewis Lewis Dowling is co-founder and managing director of Avapond. He's been a consultant since 2012, starting at The Writer (one of the world's largest language consultancies). He's worked from banking to gaming. Telecoms to energy. Regulators to wine merchants. Along the way, he's named products, helped companies win multi-million-pound bids, and trained thousands of people at clients like Barclays, BT, EA, and Unilever. He's seen the same pattern again and again. The problems holding a business back are usually the ones nobody looks at. Now he helps businesses find them. And fix them. --- No sales pitch, just useful thinking with like-minded people. Your ticket covers drinks, snacks, and the room. The talk's on us.