The Psychology Behind Content That Connects

Why do some brands instantly capture our attention while others get lost in the noise? Why do some brands instantly capture our attention while others get lost in the noise? Join us for an insightful and practical Built By Her session with Hannah Busby, founder of Audacity Global, as she explores the psychology behind how people connect with brands, content and purchasing decisions. Hannah will introduce us to the world of neuromarketing and consumer psychology, helping us understand what influences our audiences, builds trust and encourages people to take action. She’ll also share how we can apply these insights to our creative content, copywriting and personal brands. What we’ll explore: ✨ An introduction to neuromarketing and consumer psychology ✨ What influences the way customers think, feel and buy ✨ How to create content that captures attention and builds connection ✨ Writing copy that speaks directly to your ideal audience ✨ Developing a memorable and authentic personal brand ✨ Practical ideas you can apply to your business straight away Whether you’re building a new brand, growing an existing business or want to feel more confident showing up online, this session will help you understand your audience more deeply and communicate your value more effectively. As always, there will also be time to meet other local women in business, share ideas and build genuine connections within the relaxed and supportive Built By Her community. Come along ready to learn, connect and look at your marketing in a completely new way. Event Details 📅 Tuesday 6th October 🕕 6:00pm – 8:00pm 📍 The SiTE, Cheltenham