Content Creation for Small Businesses

Learn what to post, how to create professional-looking content, and how AI and Canva can help you save time and stay consistent. Learn what to post, how to create professional-looking content, and how AI and Canva can help you save time and stay consistent. Following the success of our Social Media Marketing event in July, we're delighted to be bringing back a practical follow-up workshop as part of the Tendring4Growth Business Fortnight. If you're a small business owner who knows social media is important, but often finds yourself wondering what to post, struggling to stay consistent, or spending too much time creating content, this event is for you. This hands-on workshop has been designed to take you through the entire content creation process, from developing ideas and planning your content, right through to creating professional-looking social media posts that reflect your business and brand. Together, our two expert speakers will guide you through a simple, practical approach that you can continue using long after the event. Part 1: Never Wonder What to Post Again One of the biggest challenges for business owners isn't creating content. It's knowing what to say in the first place. In this interactive session, Abbie Hartley (JA Social Suite) will show you how to build a simple content strategy that helps you understand: • Who you're trying to reach • What you want to become known for • The types of content your audience actually wants to see • How to generate relevant ideas consistently • How AI tools such as ChatGPT, Claude and Notion can support your content planning process By the end of the session, you'll have a clearer understanding of what you should be posting and a practical framework to help you create content with confidence. Part 2: Create Better Business Content with Canva Once you know what to post, the next challenge is turning those ideas into content that looks professional, consistent and recognisable. Aomyi Parsons (Designs.152) will guide you through this practical Canva session, where you'll learn how to bring your content ideas to life without spending hours designing every post from scratch. We'll explore how to: • Create a more consistent visual identity across your social media • Build a simple design system that reflects your business • Use Canva more efficiently • Create reusable templates that save time • Make better use of Canva's features and tools • Produce content that looks professional and supports your brand Using Instagram as the main example, you'll leave with practical techniques that can be applied across all your social media platforms. Who Should Attend? This workshop is ideal for small business owners who create their own social media content and want to market their business more effectively online. Whether you're: • Promoting products or services • Building a personal brand • Attracting local customers • Growing your presence online • Looking to build trust and visibility you'll leave with practical tools, ideas and templates that you can start using straight away. Please Bring To get the most from the workshop, please bring: • A laptop, tablet or smartphone • Access to your Canva account (if you have one) • A notebook if you'd like to take notes What You'll Leave With ✅ A clearer content strategy ✅ Better content ideas ✅ Practical ways to use AI in your business ✅ A stronger understanding of Canva ✅ A more consistent approach to social media ✅ Time-saving templates and tools ✅ Greater confidence in creating content that reflects your business Whether you're struggling with what to post, how to create it, or how to do it consistently, this workshop will help you build a content creation process that works for your business. Places are limited, so book early to avoid missing out. We’d love to welcome you for an afternoon of practical learning, fresh ideas and useful takeaways to help you create better content for your business. Light refreshments will be available throughout the event.