Creating Great Online Content

An essential session for Norfolk’s business leaders navigating the digital shift in marketing. Event Description: Mastering SEO Content in the Age of AI As artificial intelligence continues to reshape the online content landscape, it’s more important than ever for businesses to understand how to create content that not only resonates—but ranks. This comprehensive session is designed specifically for micro to medium business owners and marketing managers across Norfolk. Whether you're new to SEO or looking to refine your strategy, you'll gain practical insights into how to make your website stand out in an increasingly automated world. What you’ll learn: • The true meaning of ‘optimisation’ and how it applies to your website content • How to identify and use different types of keywords effectively • The impact of AI on content creation—and how to stay ahead • How to build a robust content strategy that delivers results • Why blogging remains a powerful tool in the era of AI-powered search Meet your trainer: Kieran McLoone With over eight years of experience in digital marketing, Kieran McLoone has crafted everything from print campaigns to paid advertising copy. He’s passionate about helping businesses turn quality content into consistent revenue—and in this session, he’ll share the techniques that make it happen. Eligibility: These small group workshops are funded by Norfolk County Council, Suffolk County Council, and The Department of Business and Trade and are open to any trading business, freelancer, or charity based in Norfolk or Suffolk, UK. By registering for this workshop you are agreeing to our terms and conditions. New Anglia Growth Hub T&Cs Due to funding restrictions, only one ticket per company is available initially. If a workshop is not fully booked, a second ticket may be requested the day before the event by contacting [email protected] New Anglia Growth Hub can help your business access a range of business support services from hundreds of sources. The hub’s IMPARTIAL service is fully funded and provided at no cost to your business and can help you access grants, finance, international trade support, skills, training and a range of other specialist advice from single point of contact. Our Business Growth Advisers can talk with you over the phone or via Microsoft Teams or Zoom, or you can request a free appointment at your business premises. Our Business Support is available to all SMEs throughout Norfolk and Suffolk (UK). To get the most out of the service, call our local business support helpline: 0300 333 6536 Email: [email protected] Follow us on Facebook, Instagram and LinkedIn.