Creds: 2027 - What's Cooking?

Marketers of media, this one’s for you. Get your story and strategy straight. Find out what agencies really want. Then get cooking. Literally. We’re getting marketers from across media and adtech out of the day-to-day and around the same table for an honest, useful and slightly messy look at 2027. What’s on the menu? What agencies are really hungry for WPP innovation leader — announced soon The no-sugar-coating version of what agencies really think about your creds, collateral and campaigns. Find out what makes them lean in, what makes them switch off and what they want more of from partners in 2027. Whip your strategy and story into shape Laura Pleasants, CMO on tap for media and adtech brands Laura has stacks of experience building and repositioning brands. She’ll share her killer tips to sharpen your strategy, positioning and commercial story so people quickly understand who you are, what you do and why it matters. Adding the human ingredient (in a world of AI) Yvonne Quinn, Director of Business Marketing at Reddit If you’ve seen Yvonne’s brilliant portfolio of live experiences, you’ll want to pick her brain. She’ll share how to create properly human brand experiences that people genuinely want to turn up for and be part of. What Creds is cooking up for 2027 James Bottomly, Founder and CEO of Creds James will lift the lid on what’s coming next, share his tactics for helping marketers get more from Creds and explain how Agent Lucca can become your 2027 wing dog. Then we cook for good Pens down. Aprons on. We’ll take over the professional kitchen, whip up lunch and prepare meals for people experiencing homelessness across London with Humdingers. Come hungry for ideas. Leave with a sharper plan, brilliant new contacts and something genuinely good to show for the day. The details Tuesday 3 November | 10:00am–2:00pm Underground Cookery School, London Grab your seat at the table Spaces are limit