Musly x Louisa Birkhahn | Founder of Matcha Union | Matcha Making Workshop & Building a Wellness Brand | September 24th | London

Members will gather for for a hands on matcha workshop with Louisa Birkhahn, Founder of Matcha Union, and conversation around building a modern wellness brand. Throughout the evening, Louisa will guide members through the process of making two different matcha drinks, sharing techniques, brewing tips, and the story behind Matcha Union's journey from an idea inspired by Kyoto to a growing wellness brand. Each member will receive printed recipes to take home and continue the ritual beyond the evening, along with an exclusive Musly member discount on Matcha Union products. More than a workshop, this is an opportunity to spend time with a founder, ask questions, and learn firsthand about building a brand around community, wellness, and intentional living. Topics We'll Explore The ritual and culture behind Japanese matcha How Louisa built Matcha Union from idea to brand Turning a personal passion into a business Wellness trends vs lasting habits Building community around a product Creating products people genuinely incorporate into their daily lives The future of wellness brands Included in your ticket Matcha making workshop Recipes and matcha making guidelines for you to take home! Freshly baked pastries from Qima Coffee and Matcha About Louisa Birkhahn Louisa Birkhahn is the Founder of Matcha Union, a London-based wellness brand built around premium Japanese matcha. Raised in Berlin with a lifelong love of travel, food, and healthy living, she founded the brand after a trip to Kyoto left her searching for a matcha she genuinely wanted to drink every day. Today, she's on a mission to make matcha a daily ritual for focus, calm, and connection.