Smarter by Design: AI and the Future of Media Planning

A year ago, most of the AI conversation in our industry was about fear. Will it replace me? This year feels different. We're using AI tools every day, and the talk has moved on to productivity and creative possibility. IAB research suggests around 95% of people in digital advertising already use AI regularly, against roughly 16% across UK industry as a whole. We're further ahead than most of us realise. Join TWIPN North for a morning that starts with the research and quickly gets practical. The IAB will set the scene on adoption and its policy work with Government. Followed by a powerhouse of a panel of agency AI leads, media specialists and creative practitioners covering what it really takes to drive adoption inside a business, including the pushback they've faced and where things are heading. Then prepare to be inspired by OpenAI's Michelle McKelvey as she shares her personal career journey leading into a live demo spotlight showcasing how OpenAI are supporting media planning with Codex. We'll close with small breakout groups, where you can talk candidly about how you're using AI in your own role. Join us for refreshments and networking before and after. The morning is for planning and buying agency professionals, media owners, publishers and adtech partners across the North. Kindly sponsored by StackAdapt.