Still Human: Building brand trust in the age of AI

Join us for breakfast at Department at Bonded Warehouse, where global speaker and consumer behaviour expert Dr Amna Khan unpacks the psychology behind consumer decision-making, why trust matters more than ever, and how businesses earn it. Trust is the foundation of every successful business, yet it's shifting fast. AI now writes emails and personalises experiences at scale. When used carelessly, it risks turning customers away rather than winning them over. The brands that earn trust in this new era are using AI to empower, not impersonate, giving people more time for creativity and empathy that AI can't replace. We'll also hear from Michelle Younger, Marketing Director at Aimia Foods, the company behind Horlicks and Drink me Chai, on how they're using authentic storytelling to earn and build trust. Expect good coffee, better conversation and some genuinely useful thinking about how we build trust in the age of AI.