Commercial Leadership: Choose Your Model, Pricing and Sales Strategy

Make better decisions about pricing, sales and your commercial model to create more profitable and predictable growth. Growing sales is one thing. Making sure that growth is profitable, sustainable and doesn't simply make the business busier is another. As a business grows, questions around pricing, margins, customers and how you generate sales become increasingly important. This practical session gives you the opportunity to step back and look at how your business makes money, where growth is really coming from and whether your current approach to pricing and sales will support the next stage of your business. This session will help you: • Explore what is really driving revenue and profit in your business • Consider whether your pricing reflects the value you deliver • Identify where margin may be being lost through discounting, scope creep or inefficiency • Think about how to create a more consistent and predictable approach to generating sales • Consider whether your current commercial model will support future growth You'll also have the opportunity to discuss your thinking with other leaders of growing Oxfordshire businesses, test ideas and learn from their experiences. Who is it for? This session is designed for founders, Managing Directors, CEOs and senior leaders of Oxfordshire businesses employing 3–50 people. It will be particularly relevant if you're asking yourself: • Are we growing revenue without seeing enough improvement in profit? • Are we charging the right price for what we deliver? • Which customers, services or products are actually most valuable to us? • How can we make our sales pipeline more predictable? • Does too much of our sales activity still depend on me? • Is our current business model right for the next stage of growth? What to expect This isn't a morning of presentations. The session combines practical expert input, discussion with other business leaders and real-world experience to help you apply the thinking directly to your own business. You'll have the opportunity to challenge your current approach to pricing, sales and growth and leave with clearer ideas about where improvements could have the greatest commercial impact. Part of Commercial Leadership for Growth This event is part of Enterprise Oxfordshire's Commercial Leadership for Growth Programme, designed to help leaders of growing businesses tackle the commercial challenges that emerge as their businesses develop. You can attend this session as a standalone event, or join other sessions in the programme: 20 October – Define Your Strategy and Growth Choices Make better growth decisions and focus on the opportunities that matter. 3 November – Choose Your Model, Pricing and Sales Strategy Create more profitable growth and develop a stronger sales engine. 17 November – Making Financial Decisions for Growth Use financial insight to make better investment and growth decisions. 1 December – Build the Systems and Operations for Growth Make sure your systems and operations can support the next stage of growth. 15 December – Build Your Team and Lead for Growth Build a team that takes greater ownership and reduce dependency on you. Participants will also have the opportunity to join a facilitated Peer Advisory Programme, bringing live business challenges to a trusted group of fellow leaders for practical support, challenge and accountability. You don't have to attend every session, although we would encourage you to join those most relevant to the challenges facing your business. Eligibility This is an Enterprise Oxfordshire Business event for Oxfordshire-based businesses. To attend, your business must: • Be based in Oxfordshire • Employ 3+ people • Have completed the Enterprise Oxfordshire Business Support Tool since 1 November 2025 If you haven't yet completed the Business Support Tool, please do so as part of your registration. Business Support Tool - Enterprise Oxfordshire Business Minimal Financial Assistance (MFA) scheme The Growth Hub programme operates a Minimal Financial Assistance (MFA) scheme. All SMEs which receive support under this programme are being aided under the UK Subsidy Control Act (2022) and The Subsidy Control (Gross Cash Amount and Gross Cash Equivalent) Regulations (2022 No. 1186). MFA allows a beneficiary to receive up to £315,000 of Subsidy over a three-fiscal year period (i.e. the current and previous two fiscal years). The value of MFA given is the gross cash amount or the gross cash equivalent of the subsidy. The MFA value of this webinar is £1041.25. At the end of each financial year, we are required to tell you the total amount of support you have received from Enterprise Oxfordshire. By signing up to the event you are consenting to us holding your data in line with our Enterprise Oxfordshire Privacy policy to allow us to do this. We will only send promotional emails about new products, special offers or other information which we think you may find interesting if you opt in to marketing. By signing up to the event you are consenting to us holding your data in line with our Enterprise Oxfordshire Privacy policy. You may receive text messages with information about emergencies under our business resilience scheme however you can opt out of these at any time by replying to any text”