Drive growth with B2B PR > How to build a PR system into your business.

PR works, but it's hard to do well. Learn how to build effective communications into your business affordably, from the foundations up. Good PR is an effective way to win customers, talent, investment and partners. It can also be seen as hard, expensive, and an unreliable relative to paid media channels - which puts some growing businesses off before they've started. But the methods used in PR can make sales, marketing (any growth-related activity, in fact) far more effective and have a direct and measurable impact on the bottom line. Persuasive stories sit at the heart of all successful business operations. Aimed at business leaders, sales and marketing teams, or anyone involved in growing the business - in this practical workshop you'll learn how to build effective communications into the business affordably, as a capability it owns rather than a service it retains. Matt Phillips (Full Funnel PR) and Simon Steel (EOS) show you how the first four questions every business has to answer, Core Values, Core Focus, Core Target and Marketing Strategy, become the foundation of a communications system that attracts attention and earns trust, without a big agency budget. You'll leave with: • A clearer sense of what actually makes your business different • A simple view of who matters most to your growth • Sharper messaging and positioning you can use straight away • Templates and workbooks you can use to start doing PR yourself • A first set of next actions to build on About the speakers Matt Phillips, Full Funnel PR Matt has 25 years+ of communications experience, including roles at Warner Music, record labels body the BPI, the BBC, and startups and scaleups including fintech star Wise and German physical AI firm Neura Robotics. His Full Funnel PR method helps growth businesses build communications in to the business as a strategic system - a break from hiring agencies to execute on disjointed tactical publicity campaigns. Outside work, he lives locally in Blewbury, and is into country pubs, a range of sports (off road cycling, tennis, cricket, HIIT) and amateur acting with the Blewbury players. Simon Steel, EOS Worldwide Simon helps growing organisations clarify, simplify and achieve their vision using EOS, a complete operating system designed specifically for growing companies. He has three decades experience of building businesses and brands, and coaching growth-oriented leadership teams the simple, proven disciplines of running successful businesses. Before you arrive We will call every registrant ahead of the event to confirm attendance and ask whether there is a specific challenge you would like addressed on the day. Tickets A modest ticket fee applies to encourage full attendance, plan numbers and refreshments. Limited free seats availble to on-campus firms.