How big is the opportunity? and how do you know? w/ Dr Thomas Hellmann

How big is the market you’re going after — and can you actually justify the number? Join Dr Thomas Hellmann, DP World Professor of Entrepreneurship and Innovation at the Saïd Business School, University of Oxford, for an interactive session on market sizing and financial projections. We’ll explore how founders can move beyond headline market figures and build a credible view of their opportunity — from TAM, SAM and SOM to translating market assumptions into realistic financial projections. This will be a practical, interactive lecture designed to help you pressure-test the numbers behind your startup and communicate the scale of the opportunity more convincingly. About Thomas Dr. Thomas Hellmann is the DP World Professor of Entrepreneurship and Innovation at the Saïd Business School, University of Oxford. He holds a BA from the London School of Economics and a PhD from Stanford University. He previously worked at Stanford GSB and UBC Sauder, taught at Wharton and Harvard Business School, and received an honorary doctorate from the University of Ghent. His research focuses on entrepreneurial finance, entrepreneurship, innovation, and public policy. His textbook on Entrepreneurial Finance came out in 2020. He founded the Creative Destruction Lab at Oxford and is currently the Academic Champion for EnSpire Oxford.