The Commercial Club

Tales from the Front Line: Commercial Lessons from Summer in Cornwall This is the (re)launch event for the The Commercial Club - by Cornwall Hospitality Collective and Revenue by Design. A practical, informal session for hospitality businesses in Cornwall to come together, share what summer taught them, explore useful commercial ideas, and help shape what the club becomes next. The Commercial Club is being relaunched as a more structured ongoing community, focused on revenue, sales, marketing, distribution and wider commercial performance. The session will include: • a short introduction to the Commercial Club and how it will work • three local operators sharing lessons from the summer • practical examples of how hospitality teams are using AI day to day • a structured discussion on future topics, meeting formats, training days, guest speakers and whether to form a small steering group • informal drinks / social afterwards Agenda • Welcome and introduction to the Commercial Club Why we’re launching it, who it’s for, and what happens next. • Tales from the Front Line Three local operators, three questions on summer lessons: what surprised them, what worked commercially, and what they would do differently next year. • AI in the Wild Practical examples of how hospitality teams are already using AI day to day. Think: Claude does your pickup report, ChatGPT analyses your reviews, or AI helps turn rough ideas into usable sales and marketing activity. • Shaping the Commercial Club A structured discussion on how the club should develop, including future topics, meeting formats, possible training days, guest speakers, supplier involvement and whether to form a small steering group. • Wrap-up and next steps WhatsApp group, future sessions and ways to stay involved. • Informal drinks / social A chance to continue the conversation.