Masterclass: How to find your voice and be found on LinkedIn and beyond

Turn what your expertise into an online presence that people, Google and AI tools can find. 📅 Date: Wednesday 4th November 🕰️ Time: 10:00am - 11.30am (arrival from 09.45) 📍 Location: NatWest Accelerator, Innovation Centre, University of York 📝 Description: Before people buy, they look for answers on Google, in AI tools and on LinkedIn. More and more often, these answers point to real people with clear expertise. And yet, only about 3% of LinkedIn users share content at all. So experts who show up stand out fast. Join this practical session to define what you want to be known for and how to use LinkedIn to make you stand out in front of your ideal customer profile. You'll leave with a clear plan to start building your online presence. What to expect • A short look at why LinkedIn matters for being found on Google and in AI answers • A guided exercise to define your core expertise in your customers' words • Live examples of how to find what your customers search for • Practical tips to make your LinkedIn profile and content work harder for you • Time to ask questions and work on your own profile in the room Key outcomes • A clear description of what you want to be known for • A stronger LinkedIn headline, ready to use • A list of subjects worth talking about in your niche • One step to take this week to start building your online presence Your host Justyna Brownbridge is a LinkedIn trainer and coach and the founder of The Modern Expert Lab. She has nearly 20 years in online marketing and sales and has trained over 3,000 people worldwide on how to make their businesses visible online. Who it's forFounders, consultants and experts who know their subject and want the right people to find them online. Please bring your laptop. 📲 Download our Accelerator app to get the most out of your journey: Power your progress by joining your Accelerator groups, accessing resources, and staying connected to your community, all in one place. Download on the App Store: https://qrfy.io/yb7Bd5y23F Get it on Google Play: https://qrfy.io/cdnAaSwxL2