The Future of Effectiveness Conference

Join us for our inaugural Effectiveness Conference on Tuesday, 20th October. IDEAS CREATES VALUE WHEN THEY MAKE A DIFFERENCE. Tuesday 20 October 2026, 8:00 AM – 1:00 PM The Round Room, Mansion House, Dublin The Future of Effectiveness Conference is for everyone who wants to understand how creativity and communications build brands, drive growth, change behaviour and improve outcomes. It brings together the people who create, commission, lead and measure the work to examine what effectiveness looks like now—and what it will demand next. WHY THIS CONVERSATION MATTERS NOW Technological change is moving at a pace our industry has never experienced. It is changing how work is created, distributed and valued, while expectations of our businesses and people continue to grow. Effectiveness is therefore about more than measuring individual campaigns. It is about creating better work, building stronger businesses and developing an industry that can continue to adapt and demonstrate the value it creates. WHAT YOU WILL TAKE AWAY • Fresh perspectives on the relationship between creativity and growth • Stronger examples of how ideas create business and public value • Better questions to bring into planning, measurement and client conversations • Greater confidence in demonstrating the impact of creative and communications work • New insight into what will make our businesses and industry more effective NEW IRISH EVIDENCE The conference will also launch the first independent Ipsos analysis of Effie Ireland entries. Looking across Irish cases, public and private sector work, and different levels of award recognition, the research will help us understand what Ireland’s work can teach us collectively: where impact is being created, how it is being demonstrated and where our practice can become stronger. Delegates will receive access to the downloadable research brochure. BOOK NOW AND SECURE THE BEST AVAILABLE PRICE • Members Price: €295 per ticket • Non-Members Price: €520 per ticket The Creative & Communication’s Effectiveness Year is brought to you in partnership with RTÉ and supported by Allianz, Ipsos B&A and An Post.