The Human Signal: Founder-Led Cross-Border Sales on October 6

Tuesday, October 6, 2026 | Tokyo Innovation Base (TIB) Doors open at 6:00 PM; program 6:30–9:00 PM (JST)Language: EnglishParticipation: Free About the Event What if great sales isn’t about persuasion, but about making human value unmistakably clear? The Human Signal brings together founders, entrepreneurs and startup professionals to explore the human side of cross-border sales—from building trust and communicating value to creating meaningful customer relationships across different cultures. The event begins with an interactive workshop introducing a practical framework for understanding the right audience, moment, message and emotion in sales. The workshop will be followed by a panel discussion exploring practical approaches to sales, customer relationships and communication across the UK, Japan and international markets. Following a successful pilot with Venture Café Tokyo, this expanded edition at Tokyo Innovation Base combines practical learning, cross-border insights and meaningful community connections. Agenda 6:00 PM — Doors Open 6:30–6:40 PM — Introduction 6:40–7:10 PM — Interactive Workshop 7:10–7:40 PM — Panel Discussion 7:40–9:00 PM — Networking What We’ll Explore The Four Layers of Human Sales: Right Audience, Right Moment, Right Message and Right Emotion How products move customers from one emotional state to another How to build offers and messages around genuine customer value Human-centred inbound and outbound sales without becoming pushy How trust and communication differ between Japan and Western markets How to adapt your signal across cultures without losing authenticity Practical founder and startup examples Speakers and Session Roles Timothy Connor, CEO, Synnovate Anna Leshchuk, Founder, BREAMS Erdinç Ekinci, Co-Founder & CEO, Openfor.co — Moderator Julio Alejandro Calanche, Founder, SABI by Sales Done Right Japan — Workshop Lead Who Is It For? Startup founders and entrepreneurs Sales and business development professionals Startup ecosystem professionals Students interested in entrepreneurship and international business Professionals building customer relationships across cultures Anyone interested in expanding into Japan, the UK or other international markets Co-Hosted By Openfor.co Sales Done Right Light non-alcoholic refreshments will be available during networking, supported by Yanaka Craft Cola. This event is educational and community-focused. It is not a commercial sales presentation.