3rd EW on InterModal Solutions for Ports & Term, 2-3 Mar 27, SPR

Targeted to enable decision makers and supporters from Port & Terminals Operations, Marketing and support services like IT, Engineering Ser. 3rd Executive Workshop on InterModal Solutions – Value Creation, USP identification & Market Positioning for Ports & Terminals, 2-3 Mar 27, Singapore Dear colleagues 3rd Executive Workshop on InterModal Solutions – Value Creation, USP identification & Market Positioning for Ports & Terminals, 2-3 Mar 27, Singapore About the Course This two days training program is targeted to enable decision makers and supporters from Port & Terminals Operations, Marketing and support services like IT, Engineering Services, internal and external logistics services; about identifying USP and positioning for their Port/Terminal in order to prepare a value proposition for their identified customers in Multi Modal Logistics Chain using Port/terminal at the center / core of the Logistics Chain. Significance / relevance of the course Traditionally, Ports and Terminals are considered the gateways to each country in terms of providing required point of import and export of goods. With the evolution of modern technology, the role of Ports and Terminals has evolved to that of comprehensive multi modal logistics services and solution provider. With ambitious plans for their ports and terminals; governments all over the world are increasingly encouraging and providing various incentives to investors and operators to build and expand Ports and Maritime infrastructure. While these steps are resulting in creation of desired maritime infrastructure for the nations, it has also led to creation of over capacity of ports and maritime infrastructure. In order to compete effectively and for sustained business viability, Ports and terminals need to identify their own USP and value addition they can offer to their customers. Efficient Multi Modal International Logistics is increasingly gaining greater significance in the competitive business environment in every aspect of life. In present age of Information Explosion, well informed consumers expect and demand best value for their money. Those with greater efficiency in their logistics chain, are in a better position to provide expected value addition to the consumers. Due to this intrinsic demand, in additional to conventional international trade, there an equally important aspect to manage the efficiency of complete chain for transfer of materials and final goods from the point of origin to the point of usage. For an efficient Logistics chain, Ports and Terminals play a very crucial role. This is a great opportunity for Ports and terminals to expand their roles. This course will attempt to help in identifying the USP for the Ports & Terminals by redefining the role of the total multi modal logistics services provider and strategies to position the new role among customers. Learning Objectives of this program are: • Market Mapping to identify logical hinterland of the port & Terminal for multi modal logistics • Classification of Primary, Secondary and Tertiary Hinterland of the port and logistics costs • Identification of Primary, Secondary and Tertiary Customers of the Port Facilities and Services • Understanding and defining the product for marketing – Infrastructure, services of port. • Analysing customers’ expectations and requirements to prepare USP of the Port • Prepare a long term strategy for Business Development and Marketing of multi modal logistics services • Work out a road map for sustainable long term business by focussed business development strategy to attract large customers for port based industries / distriparks / other multi modal services • Set up an effective Customer Service department for personalized service to port customers • Prepare Value Proposition in line with customers’ expectations and requirements from the multi modal logistics service provider – the redefined role of the port / terminal Deliverables: At the end of this course, the participants will be able to: • Learn to develop USP for the port & terminal as comprehensive multi modal logistics services and solution provider • Learn methods of market mapping to measure potential of business • Understand ways to match customers’ service expectations and Port facilities and services with multi modal logistics chain framework • Prepare business development and marketing strategy for sustainable multi modal logistics business from identified large players from targeted industries • Adopt a balanced approach between operations, sales and role of Customer Service to ensure delivery of promised level of services to the customers for delight and long term business from customers • Learn to prepare Value Proposition for customers using Port / Terminal as centre of multi modal logistics chain. Methodology: A combination of Class room Training, Interactive workshops, Individual and group case studies will used. Participants will be provided with advance study / reading material on each topic covered under deliverables. Who should attend: Operations, Marketing, Other allied services like IT, Engineering service, railways personnel from Port Authorities; Port / Terminal developers, Port operators; Banks, PE, Port Service providers; Shipping Companies, Forwarders, Logistics companies, Multimodal Service providers; Port Equipment Suppliers; Port Designers / Planners; Port Consultants Structure Session 1 World Ports scenario and multi modalism: A global perspective of changing role of the ports and terminals providing multi modal logistics services for last mile connectivity. Session 2 Hinterland Mapping and customer classification: Class room training followed by a group case study for a real port and identification of logistics connectivity, competition analysis, comparative logistics costs, pricing based on end to end total logistics costs Session 3 Develop USP of the Port / Terminal as a Multi Modal Logistics Service Provider and Prepare Value Proposition for the customers, class room training followed by a group case study for a real port in continuation of group case study on hinterland mapping Session 4 Business game on financial impact of the redefined role of the port / terminal – multi modal logistics service provider v/s provider of only port / terminal services Past Workshops: We have created a facebook page for Global Ports Forum, where event photos are uploaded.www.facebook.com/The-Global-Ports-Forum-1592509770984865/ About the Course Director: (Subject to final confirmation) M ukesh Parikh Mr. Mukesh Parikh is associated with Global Maritime Industry for over 40 years. He has a distinction of having hands on Maritime Industry experience with continuous involvement in Training and Development throughout his distinguished career. He has been conducting a number of executive training programs on ports and terminals at Singapore, UAE, South Africa and other international locations, in addition to his current position of Adjunct Professor at Adani Institute of Infrastructure Management. Mr. Mukesh Parikh has a post graduate degree in Management with specialization in Marketing and Finance. He attended one year training program Professional Shipping at Norwegian Shipping Academy, Oslo. During his career of 18 years in the Commercial Shipping, he was associated with UNCTAD/UNDP as a Trainer and Course developer. He attended two weeks instructors’ Workshop (Training for Trainers) organized by UNCTAD / UNDP in collaboration with The Ministry of Transport and Ports in Malaysia at Penang Port Commission. He conducted a number of training Programs in the Middle East, South East Asia and Indian subcontinent including developing a training program on General Shipping Management for Arab Maritime Transport Academy, Sharjah, UAE. A sound foundation of Shipping Industry and clear understanding of market and customer expectation and requirement from service providers enabled Mr.