B2B Lead Generation in AI era [Workshop]

Join TechConnect for a practical workshop about modern B2B lead generation, AI tools, outreach strategies, and automation workflows. B2B lead generation is changing fast in the AI era — but what still actually works? In this hands-on workshop, we'll give you a clear step-by-step guide on how to build a modern B2B lead generation process using AI and automation tools. You'll learn: • How to define and segment your target audience • How to identify the right prospects using LinkedIn Sales Navigator • How to organize and automate outreach workflows with Lemlist • How AI can help personalize outreach and improve efficiency • What parts of lead generation can realistically be automated - and what still requires a human approach By the end of the workshop, you'll leave with a practical understanding of how modern B2B lead generation works, what can be optimized with AI, and how to build your own automated outreach workflow step-by-step. Schedule: 4:00 PM – Welcome & networking 4:15 PM – Workshop 5:45 PM – Q&A / open discussion 6:00 PM – Networking & & light refreshments * Light Refreshments Included Coffee, tea, soft drinks, and light snacks/cookies will be provided. Workshop led by: Uliana Matyashovska, GTM Engineer, Tech Community Builder, CEO & Founder, Cogniflow DGTL For more than 12 years, Uliana has helped B2B technology companies scale customer acquisition through outbound sales, automation, and go-to-market strategies. Her focus today is helping teams combine AI with proven sales processes to generate more qualified opportunities with less manual work. Expect practical examples, live discussions, networking, and a relaxed community atmosphere at The HUB in Almere✨