book talk & borrel - Maps as Media by Alex Gekker

Join Internet Archive Europe for a conversation with Alex Gekker who presents his book Maps as Media Maps have escaped from the confines of road atlases or decorative frames to being ubiquitous on our screens. Using a GPS while driving, looking for a shop on Google Maps, or tracking a food delivery – all involve some form of digital maps. Rather than depicting existing reality, maps are active agents in changing it, all the while making use of personalization algorithms, content curation and other techniques that are pervasive in digital media. In doing so, maps are reorienting our geography and further fracturing shared reality into individual spaces. About the book: Maps as Media investigates digital maps as new media objects. Combining perspectives from media studies, critical cartography, and science and technology studies, the book examines the transformation of mapping from a specialized domain into a commonplace media practice. Alex Gekker argues that maps are reactive and reflective, fuelled by the ability of software to track, adapt and update. This naturalized state of digital maps allows them to become powerful tools for those wishing to exert power on their end-users. As a growing number of digital technologies integrate GPS and other spatial awareness into their core functionality, this book asks what happens when maps become media. The talk is aimed at broader audience and will present the key claims of the book through several everyday examples like Google Maps, Pokémon GO, Uber, and Strava.