Entrepreneurs Breakfast – Your Story Is Your Brand

Learn how to use your story to build a personal brand that feels authentic, memorable and relevant to the people you want to reach. Everyone has a story. The challenge is knowing which parts of it matter, how to tell it, and how to connect it to what you want to be known for. For this edition of Entrepreneurs Breakfast, Isabella Noguera will lead an interactive session on storytelling and personal branding. Whether you are building a business, growing your career, becoming more visible online or simply trying to position yourself more clearly, your personal brand is shaped by much more than your job title or what you sell. It is shaped by the experiences you share, the perspective you bring and the way people remember you. During this session, we will explore how to: • Identify the stories and experiences that are actually relevant to your personal brand • Connect your personal story to your professional positioning • Talk about what you do without sounding overly promotional • Use storytelling to make your communication more relatable and memorable • Build a personal brand that feels like you, instead of trying to copy what everyone else is doing And because this is Entrepreneurs Breakfast, it won’t be a morning of simply sitting and listening. There will be a short practical exercise to help you start identifying your own stories and how they can support the way you position yourself professionally. You don’t need to be an entrepreneur to join. This session is also relevant for freelancers, professionals, job seekers or anyone who wants to become more intentional about how they present themselves and build their personal brand. As always, expect an open and interactive morning with space to reflect, exchange experiences and connect with other internationals. About the speaker Isabella Noguera is a Business & Brand Consultant and the founder of BYB Consulting, where she focuses on personal branding, storytelling and LinkedIn positioning. She also works closely with Going Expat, supporting Rossella and Going Expat clients with LinkedIn optimization and professional positioning, particularly for internationals navigating the Dutch job market. Her work helps entrepreneurs, consultants and professionals turn their experience into a clearer story and position themselves in a way that feels both strategic and authentic. Alongside her consultancy work, Isabella is also co-founder of Bottega da Dome, a Rotterdam-based tiramisù business, giving her first-hand experience of what it means to build a brand from the ground up while also building a personal brand alongside it. With a background in International Business, Digital Marketing and a Master’s in Consultancy & Entrepreneurship, she combines strategy with storytelling to help people communicate not only what they do, but why people should remember them.