When the business plan fails, the vision prevails by Randy Olsen

Drawing on a series of entrepreneurial endeavors — building an organic food company, launching a distribution business from scratch, and co-founding a $122 million public aquarium that more than one expert swore couldn't be done — Randy shares practical examples and tools, grounded in real life, for the three qualities no plan can teach: the audacity to imagine the impossible, the perseverance to keep going when everything says quit, and the creative confidence that takes you beyond the original vision, for founders ready to build something the plan never saw coming. Founder, manufacturer, distributor, brand builder, mentor. Randy Olsen has played nearly every role in the food business, and he's learned the same lesson from all of them: the founders who succeed are the ones willing to adjust and adapt to what the business is telling them it wants to be. Join to learn about more on Randy's point of view on audacity, perseverance, and creative problem-solving for food founders.