The Marketing Meet-Up: Thought leadership in the age of AI

How do you turn expertise into influence in the age of AI? The Marketing Meetup: From Expertise to Influence in the Age of AI How thought leadership helps you build trust, get noticed, and grow AI has made it easier than ever to create and share marketing content. However, more content doesn't automatically mean more impact. In a sea of AI-generated content, genuine thought leadership that demonstrates real expertise and a clear point of view, and that builds trust with audiences, is becoming increasingly important. In this edition of The Marketing Meetup, we’ll explore how to turn your organization’s knowledge and expertise into influence with customers, partners and peers. We'll cover the fundamentals of thought leadership, including what it is, why it matters more than ever (even in an AI- and GEO-driven world), and how it contributes to trust, visibility, and growth. We'll also discuss what it takes to excel in thought leadership, including defining objectives, developing a distinctive point of view and narrative, and maintaining consistency to transform expertise into influence. We'll also look at how AI can enable thought leadership without losing the authenticity that makes it valuable. Whether you’re already sharing your company’s expertise or wondering where to start, you’ll leave with fresh ideas you can put into practice. Program 12:00 – 12:30 | Walk-in and lunch 12:30 – 12:45 | Welcome by High Tech Campus Eindhoven 12:45 – 13:30 | Workshop by CURGOAL Topic 1: What is thought leadership? | 12:45 – 13:05 • Why it matters now more than ever, including GEO • What thought leadership brings and how it can drive growth • The importance of trust and authenticity in marketing and sales • How AI can enable thought leadership Topic 2: How to do thought leadership well | 13:05 – 13:30 • Start with why: why thought leadership, and what do you want to achieve? • Develop your unique POV: creating a clear and ownable narrative • Getting the engine started: how to build engagement and consistency • Inspiring examples of thought leadership in practice 13:30 – 14:30 | Drinks, networking & meet the CURGOAL expert team About the speakers Chantalle Janclaes is the owner and Chief Growth Officer of CURGOAL, a full-service digital marketing agency based at High Tech Campus Eindhoven and Brightlands Chemelot Campus. Ellis Brouns is an experienced B2B marketing leader, helping science-driven companies turn complex technical strengths into clear customer value, focused go-to-market strategies and profitable growth. Deanne Beattie is a brand messaging and thought leadership consultant, working with B2B clients to shape their narrative and increase impact. Together, the facilitators work with leaders and founders in science and technology companies to develop their thought leadership and build market influence. They bring extensive experience in marketing and communications within highly technical, complex and regulated industries where precision and quality are essential. Practical information Date: Thursday, October 8, 2026 Time: 12:00 – 14:30 Location: 3EALITY Event Space, High Tech Campus 37, Eindhoven For: Marketing and communications professionals at High Tech Campus Eindhoven Lunch: Included Participation: Free, registration required The Marketing Meetup brings together marketing and communications professionals from across High Tech Campus Eindhoven to exchange knowledge, gain fresh perspectives and connect with peers.