How to show up as Yourself on Social Media | Women’s Networking Breakfast

You’re good at what you do. You have experience, knowledge, and services to offer. But showing up on social media can feel like a completely different job. Should you be more serious and professional? More funny and relatable? More personal? More confident? Should you follow trends or create your own rules? And why does something that works so well for another expert sometimes feel completely wrong for you? Let’s talk about it over breakfast! I’m bringing together 10 women entrepreneurs and service-based experts for a relaxed, interactive networking breakfast in Lisbon. This isn’t a lecture or a traditional workshop. We’ll share real experiences, discuss common struggles, play with different scenarios, and explore how our personality, behavior, and appearance influence the way people perceive us online. What we’ll talk about ✨ Showing up on camera: Why being yourself can feel so difficult when the camera is on. ✨ Content and communication: Do you really need to be funny, bold, serious, or follow trends to attract clients? ✨ Trust and first impressions: What does your appearance communicate before you even start speaking? ✨ Finding your own way: Why copying someone else’s successful personal brand might actually work against you. There will be questions, discussions, a little bit of playful experimentation, and plenty of opportunities to connect with other women who understand the challenges of building a business through social media. You don’t need to prepare anything. Just bring yourself, your experiences, and your curiosity. Who is this for? Women entrepreneurs, coaches, consultants, educators, and service-based experts who are building their personal brands and want to attract clients through social media. Event details 📅 Thursday, October 22, 2026 🕥 11:00 - 13:00 📍 Palácio do Visconde, Lisbon (to be confirmed) 👥 Only 10 participants 🎟 Free participation. Everyone pays for their own breakfast. Your host Iren Skudarnova, Image Strategist & Beauty Expert Instagram I help women experts create an image that reflects their personality, builds trust, and makes them recognizable through psychology, style, and makeup. Looking forward to meeting you!