From alignment to agreement: stakeholder management for product makers

You’ll learn how to identify and prioritise stakeholders, understand what they value, and translate competing constraints into shared outcomes. We’ll also focus on practical behaviours that can transform difficult conversations: validating expectations, finding common ground, listening actively, setting explicit communication agreements, and using simple governance to turn requests into decisions. Duration & format: Duration: 5h, in-person workshop (lunch break included) Location: Hosted by ING Hubs Romania (please bring your ID card for building access) Format: Short theory inputs + practical exercises, group work, and role-play simulation Language: Romanian After this workshop, you will: Have a complete stakeholder map for your product, already identified, prioritised, and validated Have a ready‑to‑use stakeholder communication & engagement plan, not just a framework Gain hands‑on experience negotiating with difficult stakeholders, using proven techniques you can confidently reuse in real product decisions This workshop is ideal for: Junior to mid‑level product makers (product, design/UX, delivery, engineering) Product makers having hands-on experience working with multiple stakeholders (e.g., business, IT, risk/compliance, customers, leadership), rather than learning stakeholder management purely in theory Anyone in a product role who wants to level up their stakeholder management and negotiation skills through hands‑on practice Pre-requisite: While formal negotiation training is not required, participants should come prepared with real-world context and a willingness to practise Be willing to share real situations from your work and discuss challenges openly during exercises and role-plays Come with curiosity and an open mind, rather than expecting a “one-size-fits-all” framework for stakeholders challenges About the trainers Narcisa Aldea is a senior product manager at ING Hubs Romania with over 7 years of experience in product management, currently working in stakeholder-intensive environments, collaborating with clients and external providers, where stakeholder management is a core part of her role. Her path into product management started in HR & IT recruiting, which shaped how she manages expectations and builds alignment and trust. Narcisa complements this experience with a strong interest in helping people grow, contributing to internal programmes, such as product academies and mentoring product managers through practical, hands‑on guidance. Andreea Ștefan is a senior product lead at ING Hubs Romania with over 10 years of experience building products at the intersection of technology, business, and organisational complexity. Working in highly regulated, multi‑market environments, she has learned firsthand that the hardest product challenges are rarely technical - they are human. From navigating competing stakeholder interests to negotiating trade‑offs under pressure, Andreea’s work is centered on one core belief: products move forward through relationships. Through her work and training activities, she helps product professionals develop the stakeholder management and negotiation skills needed to navigate complexity and drive decisions.