Empower Your Tourism Business with GenAI: Staying Visible in AI Travel Search

How can Generative Engine Optimisation (GEO) empower your Tourism Business? As travellers increasingly discover destinations through AI-powered search, showing up in these new discovery channels has become as important as optimising for traditional search. What you will walk away with: Industry insights: Understand how AI is changing the way travellers search for and discover destinations, with real-world case studies. Destination findings: Learn what an independent audit reveals about Singapore’s current visibility on AI search. Practical takeaways: Learn how to assess AI visibility gaps in your content and prioritise what to tackle first. ⚠️ Some Important Notes Workshop Format: This is an in-person session. Capacity Limit: To ensure an optimal interactive environment and fair distribution across the sector, registrations are capped at 2 participants per organisation. Seats are limited and allocated on a first-come, first-served basis. Data Privacy Notice: By registering for this workshop, you agree that the email address you provide will be shared with STB for the purpose of sharing workshop materials and post-workshop engagement. 🧑‍💻 Hear from Industry Experts This 2.5-hour workshop brings together perspectives from the Singapore Tourism Board and some of its partners such as Google, Edelman, and Meltwater, to help marketing professionals in travel and tourism understand this shift and learn practical steps to stay visible on AI search. Get involved: Learn more about STB Tcube | STB LinkedIn