IAA TALKS: Impact | Sustainable value for people, planet and business

IAA Talks is an interactive event series that brings the industry together for fresh thinking, open conversation & practical inspiration. IAA TALKS: is an interactive event series designed to bring the industry together for fresh thinking, open conversation and practical inspiration. As the industry moves beyond sustainability as a standalone agenda, a new imperative is emerging: how can marketing create meaningful impact while accelerating business growth? This edition of IAA Talks explores how leading organisations are embedding impact into the core of their marketing strategies, not as a compliance exercise or communications initiative, but as a catalyst for innovation, effectiveness and long-term growth. Through practical frameworks, real-world case studies and world-class creative work, we will explore how marketers can move from intention to action, and from creating impact to creating sustainable growth. Hear from: Irwin Raj, Head of Sustainability & Social Impact, Asia Pacific, dentsu Kok Hwee Ng, Chief Marketing Officer, Zespri International (Singapore) Pte. Limited Ed Pank, SVP LIONS APAC Rebecca Ang Lee, Chief Marketing Officer, MSIG Asia Proudly supported by Dentsu.