ATV Workshop: Marketing and Product Monetization

Join us for this ATV Workshop, Beyond the Build: A Fireside Chat on Product Monetization and Go-to-Market You've built the product; now comes the harder part. This candid fireside chat brings together several experienced executives to talk openly about what it really takes to take a product to market and make it commercially successful. Moving past textbook frameworks, this honest, founder-relevant discussion (not a lecture) will dig into the real decisions, trade-offs, and lessons learned around pricing, positioning, and go-to-market strategy. This session will help you: • Avoid common pitfalls • Build monetization into your product strategy Parking is included in your ticket fee. About the Facilitators: Jennifer Williams is a global talent and leadership development executive with 20+ years of experience driving enterprise capability across Fortune 500 organizations such as Mastercard, Meta, and WarnerMedia. She serves as a trusted advisor to senior leaders and executives, strengthening organizational performance and profitability in complex, matrixed environments. She'll be joined by Michael Quigley, Former WarnerMedia EVP | Founder & CEO, QVH; and Okema Jackson, Former SVP, of Marketing at WABE I Head of Owned Media at Scripps.