Fridgeside! The 7-Step AI Marketing Blueprint (founders)

Companies everywhere are missing their revenue targets, and the old playbook is breaking down. Inbound is getting more expensive, more competitive, and less effective.Why? Because in an AI-first world, most of the buyer journey is invisible. What once required research, website visits, and sales conversations can now happen in seconds—without ever engaging your business.Companies need to rethink their go-to-market and focus on increasing visibility and authority to reduce the risk of AI disruption. In this session, you'll get a practical, evergreen framework that outlines the 7 new rules CEOs, investors and revenue leaders need to focus on to stay competitive. Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that works with leading private equity investors, founders, CEOs and marketing leaders. As an advisor, consultant and fractional CMO, Shiv has helped B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand generation. He is also the bestselling author of AI Marketing Blueprint, Post-Acquisition Marketing and Exit-Ready Marketing, and the host of the Private Equity Value Creation Podcast. Agenda: Happy hour until 5:30 Presentation and Q&A from 5:30-6:30 Then more happy hour!