MIC Marketing Lab: Design an Offer People Will Pay For

Price it right, package it better. A working session on offer design, pricing, and recurring revenue. Your Offer Isn't Being Ignored Because It's Bad. It's Being Ignored Because It's Confusing. Most founders build a great service and then bury it under vague pricing, unclear packaging, and a model that doesn't match how their customers actually buy. The result is a business that has to re-sell itself every single month. In this session, MIC Managing Director Pauline Shiu breaks down pricing strategy, offer design, and consumer buying behavior — so you can build an offer people say yes to and a revenue model that doesn't reset to zero every 30 days. This is the next session of the MIC Marketing Lab, a monthly hands-on series pairing a core concept with real, applied work. THIS IS FOR YOU IF • You're not sure whether your pricing reflects what you're actually worth • You're stuck in one-off projects and want revenue that repeats • You've been told your offer is "interesting" but can't get people to buy it • You're weighing a subscription, retainer, or package model and don't know which fits your business WHAT YOU'LL WALK AWAY WITH • A test for whether your offer is easy to understand — and how to fix it if it isn't • A read on whether you're solving an urgent problem or a nice-to-have one • How to align your price with the value you deliver, instead of what competitors charge • A clear way to choose between subscriptions, retainers, packages, and projects • Practical paths to building recurring revenue into what you already sell • Insight into how consumers actually make buying decisions, and what that means for your packaging DETAILS 📅 Wednesday, October 14, 2026 · 12:00–1:30 PM ET 📍Virtual ⏱️ 90 minutes 🎟️ Live workshop + Q&A · lunch provided for in-person attendees 💵 Free for MIC members · $25 general admission Public seats are limited to keep the session interactive. Disclaimer: By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly. Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials.