Breakthrough 120: Lead Follow Up

We're shifting from building your database to activating it. Because the truth is: the fortune is in the follow-up. You don’t have a lead problem—you have a follow-up problem. In this Breakthrough 120 session, we shift from building your database to activating it. Because the truth is: the fortune is in the follow-up. This session is designed to help agents create consistent, meaningful touchpoints that keep them top-of-mind—so when clients are ready to buy or sell, they think of you first. You’ll learn how to move beyond random check-ins and build a system that nurtures relationships over time and converts opportunities into appointments. According to the model, most of your relationship with a client is spent in follow-up—not the transaction itself. In fact, homeowners typically move every 7–10 years, meaning your long-term communication strategy is what determines your long-term success . In this session, you will learn how to: • Build a consistent follow-up system using Command® or your CRM • Leverage SmartPlans to automate and scale your communication • Stay in “emotional proximity” so clients think of you first • Segment your database using tags for more intentional communication • Create meaningful touches that add value—not noise • Turn long-term nurture into immediate opportunities You’ll also participate in hands-on activities to: • Add and organize contacts in your CRM • Create and apply tags for smarter follow-up • Set up tasks and SmartPlans to stay consistent • Begin building a follow-up habit through time blocking This session reinforces the core Breakthrough 120 model: ➡️ 10 conversations a day ➡️ 5 days a week ➡️ For 120 days ➡️ To net 9 agreements Because staying in touch = staying relevant. If you want more closings, more referrals, and a business that compounds over time… this is the system that makes it happen.