Breakthrough 120: Open Houses

This class breaks down the entire open house system—before, during, and after—so you’re not just hosting… you’re converting. Open houses don’t just sell homes—they build your pipeline. In this session of Breakthrough 120, you’ll learn how to leverage open houses as a consistent, low-cost lead generation strategy that connects you with both buyers and future sellers . This class breaks down the entire open house system—before, during, and after—so you’re not just hosting… you’re converting. You’ll walk through a proven, repeatable framework built around the One Week Open House Plan, including how to: 1. Select the Right Property • Identify listings that attract the most motivated buyers • Position yourself in the right neighborhoods, price points, and timing 2. Market Like a Professional • Use your database, social media, and circle prospecting to drive traffic • Create high-converting flyers, sign-ins, and follow-up systems • Partner with vendors to expand reach and increase exposure 3. Host with Confidence • Set up your open house for flow, safety, and engagement • Lead conversations that build trust—not just “greet guests” • Capture contact information and create meaningful interactions 4. Follow Up and Win Clients • Turn visitors into database contacts and future business • Build relationships that convert long after the open house ends You’ll also tackle the biggest misconceptions around open houses and learn why top agents use them as a core lead generation strategy—not a weekend activity . If you want more conversations, more contacts, and more signed agreements… you need a system—and this is it.