Brand Etiquette : The Unwritten Rules of Showing Up Right

Your brand speaks before you do. Learn the unwritten rules of brand etiquette to build credibility, earn trust, and grow your business. Brand Etiquette: The Unwritten Rules of Showing Up RightYour brand speaks before you do. The question is, what is it saying? From your social media presence and website to your business cards, signage, and customer interactions, every detail of your brand tells a story. But is that story consistent, professional, and building trust with your audience? Join the City of Columbia Office of Business Opportunities (OBO) in collaboration with Re Consulting, Marketing & Design for Brand Etiquette: The Unwritten Rules of Showing Up Right, an interactive workshop designed to help small business owners and entrepreneurs understand how brand presentation, consistency, and credibility influence customer trust and business growth. Inspired by the elegance of traditional etiquette, this workshop brings a fresh approach to branding by exploring the unwritten rules of how businesses should show up, communicate, and present themselves. What's on the Menu? The 5 Rules of Brand Etiquette Learn the essential principles of presenting a polished, professional, and credible brand across every customer touchpoint. The Brand Checkup Take an honest look at your brand's current presentation. Identify inconsistencies across your website, social media, signage, and marketing materials that may be affecting how customers perceive your business. From Presentation to Profit Discover how small, intentional improvements to your brand can strengthen customer trust, increase credibility, and position your business for growth. What to Expect This isn't your typical business workshop! We're bringing etiquette-inspired sophistication to an engaging, hands-on learning experience. Attendees can expect: • Practical Brand Education: Learn branding principles you can immediately apply to your business. • Interactive Brand Self-Audit: Evaluate your current brand using a guided checklist to identify strengths, gaps, and opportunities for improvement. • Actionable Takeaways: Walk away knowing which brand improvements to prioritize for the greatest impact. • Meaningful Conversations: Connect with fellow entrepreneurs and small business owners in an inviting, thoughtfully curated environment. Whether you're launching a new business, refreshing an existing brand, or simply looking to elevate your professional presence, this workshop will help you become more intentional about how your business shows up. Because good branding isn't just about looking good. It's about building trust, creating consistency, and making every impression count. Event Details Date: Wednesday, November 18, 2026 Time: 6:00 PM – 8:00 PM Location: Virginia Bedford Community Center (Earlewood Park) 1113 Recreation Drive, Columbia, SC 29203 Presented by: City of Columbia Office of Business Opportunities (OBO) × Re Consulting, Marketing & Design Come ready to evaluate your brand, challenge your perspective, and leave with practical tools to elevate your business. Your brand deserves a seat at the table. Make sure it knows how to show up.