Beyond the Bouquet Academy: Foundations Workshop

Hands-on floral workshop teaching design, pricing, mechanics, flower care, and business strategies to help florists grow profitably. Beyond the Bouquet Academy: Foundations Workshop January 9, 2027 | Atlanta, Georgia Beyond the Bouquet Academy is a one-day, hands-on floral education experience designed for aspiring florists, developing designers, and floral business owners who are ready to strengthen both their creative skills and their business knowledge. Led by Toni Jones, AIFD, CFD, GMF, this workshop goes beyond creating beautiful flowers. Students will learn practical techniques that can help them design more confidently, price their work more effectively, control costs, and build a stronger, more profitable floral business. During the workshop, participants will explore floral design techniques, flower care and handling, design recipes and mechanics, pricing for profit, product costing, and important business practices that every growing floral professional should understand. This class is ideal for someone who loves floral design but wants a better understanding of how to turn floral talent into a sustainable business. What You’ll Learn • Professional floral design techniques • Flower care and proper handling • Design recipes and mechanics • Pricing and costing for profit • Understanding labor and product costs • Business strategies for growing a floral company • Common mistakes that can reduce profitability Students will participate in hands-on instruction while also learning from Toni’s more than 30 years of experience in the floral and event industry. Early Bird Registration: $395 through October 31 Regular Registration: $600 Space is limited to provide a more personal learning experience. Come ready to design, learn, ask questions, and leave with practical tools you can begin using in your floral business immediately. Beyond the Bouquet Academy — where beautiful design meets better business.