LIVE BUSINESS TRAINING SERIES featuring Dr. Calise

This 4-week series gives you a practical campaign-building system you can actually use. Stop Guessing. Stop Wasting Money. Build Marketing Campaigns That Work. Most small businesses don’t have a marketing problem because they aren’t trying hard enough. They have a marketing problem because too much of what they do is based on guessing—what to post, where to advertise, what to say, and whether any of it is actually producing results. Creating Marketing Campaigns That Work is a 4-week live training series built specifically for Anderson entrepreneurs, small business owners, and professionals who want a practical system for turning marketing into business growth. No marketing jargon. No theory for theory’s sake. You’ll build a campaign around your actual business, your actual customers, and the results you want to produce. Over four Wednesday mornings, Dr. Giovanni Calise will take you step-by-step through the process of building a complete marketing campaign. You’ll define the right goals and audience, sharpen your offer, create messaging that gets noticed, find practical and low-cost ways to build awareness, develop content that moves customers toward a purchase, and learn how to turn attention into revenue and repeat business. You won’t just sit through presentations—you’ll receive weekly task sheets, campaign-building tools, training resources, and two months of complimentary access to the SUCCEED Platform so you can continue putting what you learn into action. The 4-week series is sponsored by the City of Anderson Economic Development Office and is free to attend. Training takes place Wednesdays, October 7, 14, 21, and 28, from 8:00–10:00 AM at 102 North Murray Ave in Anderson, with free parking available in the adjacent Whitner Street Parking Garage. If you’re serious about growing your business, attracting better customers, and getting more from the time and money you put into marketing, reserve your spot and come ready to build.