The Brand Disconnect: Why Good Businesses Get Ignored

Featuring Theresa Goodwin, Founder & CEO of Boldthink It has never been easier for businesses to put themselves out there. WHY DO GOOD BUSINESSES GET IGNORED?More posts. More content. More noise. It’s never been easier to create content. Social media gives everyone a platform, and AI makes it possible to create more, faster. So why is it getting harder to stand out? Join us for the next CBN Business & Brews featuring Theresa Goodwin, Founder & CEO of Boldthink, as she presents: The Brand Disconnect: Why Good Businesses Get Ignored Businesses are creating and communicating more than ever before—but more content doesn’t necessarily make a business more memorable. Theresa will explore why even good businesses can disappear into a sea of sameness, why the value you deliver isn’t always the value customers see, and what it really takes to give people a reason to: Notice you. Remember you. Choose you. Because standing out isn’t about being louder. It’s about making your value impossible to miss. What You’ll Take Away During this engaging session, you’ll explore: • Why creating more content doesn’t necessarily create more visibility • How businesses unintentionally blend in with their competitors • Why the value you provide may not be the value your customers perceive • What makes a brand memorable in an increasingly crowded marketplace • How greater brand clarity can help customers understand why they should choose you No marketing background is required. Whether you’re leading a business, building a company, managing a team, or working to grow your organization, you’ll leave with ideas you can put to work. About Theresa Goodwin Theresa Goodwin, MBA, is the Founder and CEO of Boldthink, an Indianapolis-based brand strategy consultancy. With more than 20 years of experience in brand development, marketing, sales, and strategy, Theresa helps organizations turn brand clarity into a business advantage. Her work spans industries including manufacturing, logistics, life sciences, higher education, technology, and professional services, helping organizations navigate growth, market repositioning, mergers, and brand evolution. Theresa holds an MBA from Butler University and a BFA from the Herron School of Art and Design and is a Certified Brand Strategist and Brand Architect. She brings a practical, business-focused perspective to branding—connecting how a company presents itself with how customers understand its value and ultimately choose it. Join Us Thursday, October 22 Join fellow Columbians and guests for an evening of ideas, conversation, networking, and a refreshing brew at the Columbia Club. Reserve your spot today. We look forward to seeing you at CBN Business & Brews! The Columbian Business Network capitalizes on the Columbia Club's diverse member community to create powerful networking, referral, and education opportunities. We engage our community with private and public events, speaker series, and other opportunities to connect with Indianapolis area professionals.