Coffee Fundamentals

Join us at WRC Brew Lab for an engaging introduction to specialty coffee—from seed to cup. Discover coffee. Taste the difference. Every cup of coffee has a story. Explore where coffee comes from, how it is processed and roasted, and how those choices influence the flavors and aromas you experience. Through guided tasting, sensory exercises, and three brewing demonstrations, you’ll taste five different coffees and discover how processing, roasting, and brewing can transform what ends up in your cup. IN THIS CLASS, YOU'LL: • Explore coffee’s journey from seed to cup • Discover how origin and processing influence flavor • Learn the five essential elements of great coffee brewing • Develop your sensory skills through guided aroma exercises WHO IS THIS FOR? Perfect for coffee lovers who want to understand more about the coffee they drink, develop their tasting skills, and discover what makes different coffees unique. This experience is recommended for coffee lovers ages 18+. To help us create an engaging experience for everyone, we ask that children under 16 not be brought to the class. WHY WHITE ROCK COFFEE? For more than 20 years, White Rock Coffee has believed that coffee is about more than what’s in the cup—it’s about learning, connecting, and sharing something meaningful together. Brew Lab brings that belief to life through hands-on coffee experiences designed to help you taste, explore, create, and connect. Thank you for joining us at Brew Lab. We’re excited to share our passion for coffee with you and be part of your coffee journey!