New Haven, CT

Workshop: Identifying Your Audience, Users, and Customers

America/New_York (EDT)
until 1:30 PM

Workshop: Identifying Your Audience, Users, and Customers takes place on Fri, Oct 2, 2026 at 12:30 PM (EDT) at Tsai Center for Innovative Thinking at Yale in New Haven, CT, and runs until 1:30 PM. Entry is free; the listing is on Luma.

About this event

Who are you building for, and how do you know what they actually need? Ideas can come from anywhere. Turning an idea into something meaningful starts with understanding the people you hope to serve. In this hands-on workshop, Emily Roller, Assistant Director of Student Programming at Tsai CITY, will help students embrace curiosity, challenge assumptions, and identify the audiences or markets connected to their work.

Read full description

Students will learn how to define and segment potential audiences, examine what they think they know about them, and use real-world research to test those assumptions and uncover meaningful insights. Designed for Launch Pad students, but open to any Yale student developing an idea, this workshop will introduce practical tools for customer discovery that students can immediately apply to their own work.

Tickets
Luma
Organizer
Tsai CITY Calendar
Time zone
EDT
Updated

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Details

When
Fri, Oct 2, 2026 · 12:30 PM (EDT) · until 1:30 PM
Where
Tsai Center for Innovative Thinking at Yale
Address
Tsai Center for Innovative Thinking at Yale, 17 Prospect St, New Haven, CT 06511, USA
Price
Free

Questions

When is Workshop: Identifying Your Audience, Users, and Customers?
Fri, Oct 2, 2026 at 12:30 PM EDT.
How much are tickets for Workshop: Identifying Your Audience, Users, and Customers?
Entry is free.
Where is Workshop: Identifying Your Audience, Users, and Customers?
Tsai Center for Innovative Thinking at Yale, Tsai Center for Innovative Thinking at Yale, 17 Prospect St, New Haven, CT 06511, USA, New Haven, CT.
Where can I buy tickets for Workshop: Identifying Your Audience, Users, and Customers?
Tickets are sold on Luma. This page links straight to that listing; no tickets are sold here.
What time does Workshop: Identifying Your Audience, Users, and Customers end?
It runs until 1:30 PM.

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