Workshop: Implementing a Social Media Campaign with Intention

What turns a good idea into content people actually want to engage with? Social media shapes what we notice, engage with, and act on. Using it intentionally means thinking beyond what to post and considering why it will connect with the people you want to reach. In this hands-on workshop, psychologist and creator Joe Nucci will explore the principles behind effective social media campaigns and the strategies that help content connect with an audience. As part of the session, you’ll develop a draft concept for a three-part social media campaign, then bring that concept into the workshop to refine your approach, experiment with creating engaging content, and share your ideas with the group for feedback. Come ready to create, experiment, and put your ideas into practice. By the end of the session, you’ll be prepared to record your campaign and take the next step toward sharing your content.