Distribution Is Your Moat ft. Alex Chung

"As the cost of code goes to zero, distribution is your only moat." While marketing, distribution, and go-to-market are established fields with many tried and true methods, each startup's playbook will be as unique as its company. To help companies understand, define, and grow their distribution, Ari Spool of Surface AI brings together a selection of startup marketing leaders for a breakfast panel to strategize. Refreshments by Donut Pub. Alex Chung is Head of Growth at System, a telehealth company built around clinician-prescribed peptide therapies. Alex has worked on both sides of the growth equation. Before System, she led growth at a consumer AI startup. Before that, she invested as a venture capitalist. That mix shapes how she evaluates markets, builds trust in unfamiliar categories, and turns early attention into real revenue. She holds a bachelor's degree from the University of Chicago and an MBA from Chicago Booth. This conversation gets into the core challenge of her work: how to take a product that customers don't fully understand, build credibility around it, find the right audience, and convert interest into lasting growth. The principles apply well beyond telehealth. Outside of work, Alex is training for her third marathon, in Tokyo. Surface AI is an autonomous landing-page optimization engine. We connect to your existing site with one line of code — a quick setup through your CMS. From there Surface automatically generates and tests new headlines, CTAs, layouts, and images in brand voice, shifting traffic toward what's winning and continuously optimizing over time. All attendees will receive a free 14-day trial of Surface!