Justin Morris~Building an Offline Cult

How a slow, analog magazine built real community in a world that runs on follower counts. From 2018 to 2025, Cult Classic Magazine made a practice of finding the people the algorithm missed: hometown heroes, the quiet engines of local scenes, and creators you couldn’t reach through a screen. It never chased acclaim, yet it earned a devoted following for how it experimented with the printed page, ignored hype culture, and chose to move slowly in an industry built on speed and content. Justin Morris, Creative Director of Cult Classic and Executive Creative Director at Kamp Grizzly, looks back on six issues of building community the analog way. He’ll talk about spotting talent that goes beyond a follower count, creating IRL moments where real community can grow, and the case for print as an experience you can touch and interact with, designed for every sense and not only the eyes. Come for a conversation about slowing down, showing up in person, and making work that lasts. Event Series: Design Spotlight These events are design talks or conversations that feature designers or creative teams sharing top of mind or breakout work. Tickets We are committed to keeping events accessible to all participants. Your ticket and donation supports AIGA NY and costs associated with event production costs. If ticket cost is a barrier, please contact [email protected]. Photography and Video Please be aware that photography and filming may be taken at this event for marketing and promotional purposes. If you do not want to be photographed or filmed, please speak to our team on the day.