Music Industry 101, Session 3: Music Marketing

Session 3 of the 4-part Music Industry 101 series explores how to market yourself as an artist. In this four-part Music Industry 101 series, Pablo Max will walk aspiring commercial musicians through how the industry at-large works. This series is aimed at anyone curious about working in the music industry, becoming a professional artist, songwriter, or producer, or general curiosity about the inner workings of the business. In Session #3, Pablo will cover Music Marketing. How do you get your first fan? How do you hold on to them? How do you build a brand identity as an artist? How do you create a rollout strategy? What is narrative and how does it play a role? Note: Each session is structured independently and can be attended separately without missing context. Note: Each session is structured independently and can be attended separately without missing context. Please arrive by 7pm for introductions, followed by the keynote and Q&A. Learning Outcomes World-building for artists Developing a marketing strategy for music Other Sessions Session 1: Songwriting & PublishingOctober 29, 7-8:30pm Session 2: Music Industry 101, Session 2: Recordings & Label DealsNovember 5, 7-8:30pm Session 4: Live Music & TouringNovember 19, 7-8:30pm Facilitator With over a decade of experience as an artist manager, Pablo Max has worked with artists, songwriters, and producers who have participated in Diamond, Platinum, and Gold-award winning records, as well as multiple #1s internationally, working with the likes of BTS, Backstreet Boys, Sting, Anderson .Paak, Bella Poarch, and more. Refunds We get that things come up, but we rely on headcounts to make our programs viable. If you request a refund... More than 4 weeks before the program begins → 100% refundMore than 2 weeks before the program begins → 50% refundFewer than 2 weeks before the program begins → No refund Thanks for understanding and for supporting our ability to provide cool offerings through your purchase. Media Release Clause By attending this event, you consent to being photographed, filmed, or recorded, and grant Index Space permission to use this content for promotional or informational purposes.