Things I Do: An Evening with Paula Scher

A selection of identity projects with systems, rules, boundaries, and the use of AI. Join us for an evening with the amazing Paula Scher. ------ Paula Scher is one of the world’s most influential graphic designers. A partner at Pentagram since 1991, she is recognized for her bold typographic approach and identity systems that resonate across both cultural and institutional scales. Her identities for The Public Theater, Citibank, and the High Line are landmarks of contemporary design. Born in Washington, DC, Scher studied at the Tyler School of Art before beginning her career designing album covers for CBS Records and Atlantic Records. She is also an accomplished artist, known for her typographic maps exploring geography, language, and information. Scher has received the National Design Award, the AIGA Medal, the Type Directors Club Medal, and the D&AD President’s Award. She is a member of the Art Directors Club Hall of Fame and of the Alliance Graphique Internationale. Her work is held in the permanent collections of MoMA, the V&A, and the Library of Congress.