Boutique Guitar Showcase at Guitar Guys - Saturday October 3rd 1-4pm

Boutique Guitar Show is a curated selection of unique, world-class guitars. Boutique Guitar Showcase is a curated international platform for unique, world-class guitars, their makers, and the culture surrounding them. Conceived for The NAMM Show in 2017, BGS has grown into a travelling exhibition, media platform, and discovery hub for independent luthiers, players, collectors, retailers, and the wider guitar community. Through the BGS enTour, Boutique Guitar Showcase presents exceptional handmade instruments in cities across North America, Europe, and Asia, connecting builders with the people who want to experience their work in person. With the launch of its expanded media platform in April 2024, BGS now brings together maker features, demo videos, interviews, articles, event coverage, and archival enTour history. The goal is simple: to document, elevate, and connect the people shaping the future of boutique guitar culture. What BGS Does BGS connects players, collectors, retailers, and media audiences with independent guitar makers through live exhibitions, digital storytelling, video, and curated editorial coverage. Why It Matters The guitar is still evolving. Boutique Guitar Showcase exists to preserve the stories, instruments, and design ideas that continue to move the craft forward.