NIAX - Women of Influence Member Meeting - Salt Lake (guests are welcome)

Venue & ticket info

Discover your brand archetype and the emotional drivers that help you connect with the people your business serves. In a marketplace cluttered with noise, being louder isn’t the answer. Being recognizable is. AI has changed how quickly we can create content, but humans are still making the purchasing decisions. Solve a problem and you might make a sale. Create an emotional connection and you can build a raving fan. In this interactive workshop, Sarah Johnson will introduce JamboJon’s approach to brand archetypes and explore a simple philosophy behind human behavior: we’re motivated to move away from pain and toward experiences that help us feel valued, understood, and significant. Then we’ll put it to work. Together, we’ll take JamboJon’s Brand Archetype Quiz and uncover the two-archetype combination that gets to the core of your brand—so you can amplify that identity and connect with the people your business is uniquely positioned to impact. You’ll Walk Away With... • Your unique brand archetype combination • The philosophy and emotional drivers behind them • Direction for your brand voice and messaging • Color and typography suggestions • A Brand Archetype Action Plan for putting it all together Know who your brand is. Understand who it can impact. Then give people something worth connecting with. Sarah Johnson is the co-founder and Sales Director of JamboJon, where she helps businesses grow through strategic websites, stronger messaging, and smarter marketing. She has written for more than 450 companies and regularly speaks on marketing, SEO, content strategy, and AI. Sarah is a graduate of the University of Utah and the Goldman Sachs 10,000 Small Businesses program.