The Listing Opportunity Playbook: Farming, Data & Prospecting

Learn how to farm for motivated seller leads, then turn the best opportunities into listings with smarter outreach and follow-up. Finding more listing opportunities starts with knowing where to look, who to target and what property data to pay attention to. In this practical, two-part class, Ray Atencio, The Title Pro, will show agents how to use geographic farming and property data to identify properties and owners that may represent stronger prospecting opportunities. Learn how to narrow a farm, target the right properties and recognize potential motivated-seller opportunities instead of simply marketing to everyone in a neighborhood. Then, Morry Eghbal, Founder of LeadCruncher / SuccessorsData, will take the conversation from finding the lead to working the lead. Morry will cover how to prioritize opportunities, approach lead categories such as pre-foreclosures, probate and inherited properties, and develop effective outreach, follow-up and prospecting strategies designed to create conversations and ultimately win more listings. Agents will leave with a clearer understanding of the entire process: Find the right opportunities → identify the right owners → prioritize the leads → prospect effectively → create listing opportunities.