Get Found on Google: The Business Profile Playbook

Open to All. Learn proven strategies from a digital marketer to increase your search visibility to attract local customers. Your Google Business Profile is often the very first impression potential customers get of your business — sometimes before they've even visited your website. Is yours doing its job? In this one-hour workshop, You Know the Place founder Avia Hawkins will walk you through how to optimize your Google Business Profile so it accurately represents your business, helps you show up more prominently in local search, and builds trust with the people finding you. We’ll cover… • Setting up and managing your hours, location, and contact information • Adding your own photos to control how your business looks online • Linking your website and social channels • Posting announcements on your Google profile • Growing your review count and responding to both glowing and difficult reviews We’ll also leave time for Q&A and a working session, so please bring a laptop and your questions so we can identify quick wins you can make to your Google Business Profile right away. Meet Avia Hawkins With 10+ years of experience building brands for Soho House, Mastercard, Chillhouse, AYA Medical Spa, and more, Avia brings together social, content, digital strategy, and web design to create thoughtful, cohesive brand experiences that people want to engage with—and come back to. Now, as the founder of digital marketing studio, You Know the Place, Avia would love to bring that same energy to your business.