Startup Go-to-Market: The Search for Product-Market Fit

A startup’s central challenge is finding a market that values its solution and a repeatable business model that can sustain the company. In this interactive, 90-minute workshop, Jim Light will help founders identify and test the assumptions that matter most: Who needs the solution? Will they choose it over existing alternatives? Will they experience enough value to use it, pay for it, and return? Can the business repeatedly acquire and serve those customers profitably? Through practical examples and three guided exercises, participants will: • Develop a focused customer and problem hypothesis. • Gather customer evidence that distinguishes interest from genuine demand. • Design a go-to-market experiment that tests a critical assumption about demand, value or the business model. Participants will leave with a clearer understanding of what remains unproven and a focused 30-day action plan to advance their search for product-market fit and a repeatable business model. Designed for founders exploring an idea, developing a product or struggling to gain traction. Bring your idea or product and be ready to challenge your assumptions. About Jim Light Jim Light brings experience in enterprise sales, strategic partnerships, commercialization, and new-market development. He helps technology businesses connect their products with customer needs and develop practical approaches to winning business. Through Optimal Strategies Inc., Jim currently consults with and advises startups on go-to-market strategy, customer development, and sales. Optimal Strategies Inc. Website: optimalstrategiesinc.company