Cicada HealthTech Hub Masterclass: Going Global - choosing & navigating the right market for my innovations

Early-stage founders and innovators: learn how to choose the right market before taking a health technology global, at this free Cicada HealthTech Hub masterclass on 5 November at the Western Sydney Startup Hub, with guidance from Austrade, global commercial leaders and founders who have done it. For an early-stage health innovator, understanding the target market can be crucial in turning good technology into a viable venture, however simple or sophisticated that technology is. This masterclass works through the questions founders and research teams face when they start thinking about where to launch. Do you go international first, or build at home? How do you read a political and investment landscape that keeps shifting, and still attract interest locally and from offshore? And how do payer value and reimbursement fit into a market decision from the very start, rather than as an afterthought? Over a morning tea at the Western Sydney Startup Hub, join us to network with founders, export advisors and commercialisation experts and learn about the incentives and support available at a government level, the sector and learned experience. Who this is for This morning tea masterclass discussion is built for early to seed stage healthtech ventures who wants to hear and connect directly with sector representatives, industry partners who are weighing up where and when to take a health innovation to market. What you'll take away • What to vs not to do when defining a market-first commercial strategy, before committing time and capital to a region • Industry insights on access and market entry compare across the US, APAC and Australia • Value proposition and market decision, and why they belong in the strategy early • A clear read on the current incentives, opportunities and government support for Australian health exporters • Honest accounts of the barriers and the mistakes to avoid, from people who have been through it Agenda • 10am Registration Open • 10:30-11:15am Morning tea + Networking • 11:15-11:20pm Welcome and Introductions • 11:20-12:30pm Panel discussion Topic: Going Global - considerations, strategies and navigating the right market for my innovations - Learned experience & market insights Moderator: Angelica Lau Panellists: Lance Chia, Hanh Hoang, Max Lau, Nicole Schonrock • 12:50pm Conclude ----------- Join us to connect directly with global commercial leaders, Austrade, InvestHK and founders who talk openly about the real barriers to going global, specifically in US and APAC markets. As the political landscape shifts the flow of investment, opportunity and access, this is a chance to learn what works, and what to avoid, from people who have done it. Morning tea provided. Places are limited, so registration is encouraged early. Presented by Cicada HealthTech Hub, in partnership with Brandon Capital and the NSW Government, supported by Western Sydney Startup Hub. Don't miss this opportunity to gain valuable insights from industry experts and network with fellow health tech innovators.