Personal Branding: Be the Signal, not the noise

Most personal branding advice tells you to package yourself, polish the edges and perform until you’re easy to notice. Vinisha takes a different approach. This session is about becoming the signal, not more noise whether the one deciding to pay attention is an algorithm, an investor or a room full of people. You’ll explore what you genuinely want to be known for, how to make that clear to others, and how to show up consistently without becoming a version of yourself the market invented. Because the goal was never to be louder. It was to be clear. What you'll leave with Real examples of personal-brand activity that created useful opportunities A clearer understanding of what different practitioners actually did Lessons from approaches that did not work as well as expected Practical ideas you can begin applying to your own profile and content A better sense of what should fit your business and personality rather than copying someone else FormatShow-the-work practitioners, interactive discussion and Q&A. Who it's forFounders, leaders, consultants, marketers and operators who want their expertise and work to become easier to discover and trust. Speaker Vinisha Rathod - P3 Studio Vinisha is the Managing Director and Founder of p3 Studio, helping businesses scale through people, partnerships and purpose. With experience across corporate, government and tech in Australia, the UK and the Middle East, including roles at Ernst & Young and Boston Consulting Group, she brings deep expertise in human behaviour and commercial strategy to work like co-founder alignment, partnership strategy and culture uplift. She's a vocal advocate for diversity across the ecosystem, and has built a strong personal brand to help drive that change, now helping others do the same through 1:1s and an upcoming book. The Startup Growth Lab is 2-days of practical workshops, live demos and real conversations, part of Spark Festival at UTS, 23-24 September 2026.